Marketing Essay Example | Topics and Well Written Essays - 3000 words - 17

Marketing - Essay Example WD Electrical Appliances Co. Ltd. was built in 1999, locating in Cixi City, Zhejiang Province, which is called the hometown of small household appliances. It is a company of manufacturing small household appliances integrating R&D, production and marketing. The main products are electric kettles, coffee pots and electric steamers, with the annual output of 2 million units of small appliances. WD owns its self-operation export and import rights and the products passed GS/CE Authenticate of TUV and were exported to countries and districts such as Europe, Middle East and Australia. The company covers 8,500 square meters and over 170 employees, including 55 managers. It manufactures as per the order and mainly as the OEM. The annual production value and sales in 2002 was USD 3.47 million, about CNY 28.73 million. The entry barrier for the electric kettle is rather low because the universal production equipment (injection model) can be widely applied in producing kinds of household appliances with injection molding. It can be switched easily with low cost. The mold manufacturing is the main restriction. The cost of a set of mold of the kettle is about CNY 0.8 – 2 million, which is not too much for investors; the economical efficiency of scale is not obvious and can be operated on small scale; with low technique and fewer components, the technical difficulty is mainly achieving the appropriate temperature controller and connecting pieces design according to the aesthetic appeal; customers are particularly sensible to the style and quality, so if the manufacturer can design a popular style, it is not difficult for them to receive orders and marketing channels by means of product development and exhibition. Therefore, the channel is not the problem. As the competition enters a new stage, price competition is not the only

Employer Compliance with the Patriot Act Essay Example for Free

Employer Compliance with the Patriot Act Essay Section 215 of the Patriot Act is an amendment to the Foreign Intelligence Surveillance Act of 1978 which states the federal government can request, and obtain, any â€Å"tangible things (including books, records, papers, documents, and other items) for an investigation to protect against international terrorism or clandestine intelligence activities† (Aftab, 2003). This information may include E-mail messages, telecommunications, search engine audits, etc. Privacy laws state that disclosure of personally identifiable information can only be requested via a court order or subpoena. A company may face legal liability if it voluntarily complies with a government request for personal information. It is often a direct violation of posted privacy policies in an employee manual. This is considered a contract between the employer and employee and if it is breached, the company may be sued, particularly if there is no explanation regarding the process to be followed in the instance of receiving a court order or warrant. Compliance with the Patriot Act could violate non-disclosure and confidentiality agreements, as well. References Aftab, Parry (October 20, 2003). â€Å"The Privacy Lawyer: Patriotism, Compliance and Confidentiality†. Information Week. Retrieved February 29, 2008 from the Information Week Website: http://www.informationweek.com/showArticle.jhtml?articleID=15306232.

Marx and Weber: Capitalism

Marx and Weber: Capitalism A comparison of Marx and Webers theories with respect to their ideas and interpretations on capitalism. Marxs view of the industrialist society he lived in was one of inequality and driven by capitalism. His ideas and interpretations of capitalism are based on historical precedent and industrialism. He calls the capitalist ownership class, the bourgeoisie, owning the means of production, whilst describing the working class, the proletariat, who provide the means of production. He viewed this capitalist system as being an unjust and unfair one which exploited the proletariat to provide profit and gains for the bourgeoisie. Marx saw capitalism as merely a progression of previous modes of production, such as slavery and feudalism, becoming a system of production of commodities which exploited the workers for the profitable gain of the capitalist bourgeoisie. In the feudal and slavery systems, however, the medieval lords and slave owners were responsible for the welfare of their workers. Whereas, in the capitalist society he saw the capitalists taking unfair advantage of the workers, with a minority owing and monopolising the ownership of the means of production, whilst gaining big profits at the expense of the workers. Wage labourers produce commodities, goods which are produced for exchange. The commodities are sold on the market, and the capitalist pays the labourer a wage. The capitalist gives up some of his capital to the wage labourer in the form of wages in return for the use of his/her labour- power. Labour-power is thus itself a commodity; it is bought and sold A labourer depended on the market value of his skills, or production, to earn a living which the capitalist would sell for maximum profit. However, this profit did not feed back down to the worker, instead it went into the pockets of the already wealthy capitalist. He believed that the workers were exploited for their labour in order to survive. Marx believed that society had progressed through stages of history with each stage providing its own destruction to allow it to progress to a new stage. He believed that every stage of history only progressed to the next stage through a social revolution of some kind and gave it the term Dialectical Materialism . He believed that the economy and materialism are the driving forces behind historical change. He saw the main difference between men and animals, as mans ability to produce his own living, in other words, man owns his own mode of production. However, he saw the workers ability becoming diminished in the factories and with manual labour, with the worker being alienated from his means of production by being given solely specific tasks to complete in a production line. Ultimately, he proposed that through the progression of history, capitalism would be overcome by a revolt of the working class in order for them to overcome their oppression by the capitalists, giving way to a f airer and equal society. He argued that economic structure should be planned to suit the people. Unfortunately in some cases, his theories were taken and twisted by others, giving way to an even more oppressive society, for example, communism in the Union of Soviet Republics (Russia) and the Republic of China, where the control of the working classes were still in the hands of the select few. In contrast, Weber believed that Marxist theories were too simple as he thought Marx saw mainly economic grounds being the driving force behind capitalism. Webers ideas and interpretations on capitalism are predominantly derived from his major work The Protestant Ethic and the Spirit of Capitalism (1904-05). From most of the readings done for this essay, it would appear at first sight that Weber views religion as the driving force behind capitalism. However, this is too simplistic a view. Weber was not only interested in the role of religion in capitalism; he was also very interested in discovering the values behind the individuals social behaviour. He saw workers doing what they do because of their commitment to their family, which is why people go to work although the work may not be great and the pay not very substantial. Weber is more interested in the actions of the individual and the affects of society on the individual; therefore, he defines sociology in a different way than Marx, believing that individuals are shaped by their own motives and desires. He liked to use categories and typologies, using three main categories, traditi on, charismatic and legal rational authority. Weber had a wide range of interests, class, social stratification, modernity and religion. Being interested in discovering why capitalism was a Western phenomenon and developed in certain European countries during the industrial revolution, he undertook a study of these countries. In his work The Protestant Ethic and the Spirit of Capitalism (1904-05), Weber makes a connection between protestant beliefs and the emergence of capitalism. Although religion did not bring about capitalism, Weber suggested that religion can cause social change, which in turn could fuel the process of capitalism. He uses Calvinism as an example of how change can be brought about. Calvinists believed that you were already predestined to go to heaven and were either among the elect or not, before you were born. Nothing that happened during your life here earth would alter this election. Calvinism was a puritan form of Protestantism, focusing on self denial, hard work and a predetermined selection for entrance into heaven. As Calvinists did not have any way of knowing whether or not they were part of the elect, they had to act as if they had been chosen; therefore, they lived good lives here on earth and worked hard. It was this ascetic work ethic that Weber believes drove capitalism as making a lot of money was a sign of hard work and no play. As they denied themselves any comfort and pleasures in life, the money they had over and above their meagre living expenses was ploughed into the business making them different from other money makers, in so much that, they made money for moneys sake which was not spent on the frivolities in life. Weber theorised that this Protestant ethic gave rise, encouraging and promoting modern capitalism. He argues that formal rationalisation (the rationale behind making money) would overtake religion and do away with it altogether. Weber saw capitalism as a process of rationalisation and argues that there are s ix factors which are necessary for capitalism to succeed : The appropriation of material means of production; Market freedom; Rational technology (principally mechanisation); Calculable law (forms of adjudication and administration which allow for predictable outcomes); Formally free labour (persons who voluntarily sell their labour-power but must do so to stave off starvation); And the commercialisation of economic life. All these conditions are necessary ingredients in the rise of capitalism in Webers view . Weber also saw bureaucracy as playing a major role in capitalism. Bureaucracy is the form of social organisation in and through which rational-legal authority is exercised and maintained. It is also the form which clearly takes hold with the advent of capitalist economic order. One does not cause the other to arise; they have a h3 affinity Where Marx felt that alienation of the workers from thier products by division of labour within the capitalist system allowed exploitation of workers for capitalist gains, thereby limiting their true freedom, Weber believed that it was bureacracies and rationalisaton that restricted human freedom. Marx believed that mans freedom under capitalism was deceptive and not true freedom. He believed that capitalist wage labour restricted the worker and was really a form of forced labour as the worker relied on his wage to live. The worker could only sell his labour for the price the capitalist would pay for this work or production and for Marx, capitalism was predominantly as system of commodity production and an economic driven system. Weber argued that workers lost control of their work through the forces of rational controlled production and believed that it was inevitable that the bureacracy of the capitalist system would change processes in labour and production order to gain the best profit. But capitalism is identical with the pursuit of profit, and forever renewed profit, by means of continuous, rational, capitalistic enterprise . Weber argued that in a capitalist society the individual join the organised structures and orginasations which are put in place to ensure an effecient structure to ensure the best profit. By joining these organisations, the individual loses their individuality and get cut off themselves and lost in the officialdom, and therefore, become alienated. Weber tends to be seen, or portrayed, as much more pessimistic than Marx. Weber sees society becoming locked in an Iron Cage through bureaucracy, rationality and authority. This order is now bound to the technical and economic conditions of machine production which today determine the lives of all the individuals who are born into this mechanism, not only those directly concerned with economic acquisition, with irresistible force. Perhaps it will so determine them until the last ton of fossilized coal is burnt. In Baxters view the care for external goods should only lie on the shoulders of the saint like a light cloak, which can be thrown aside at any moment. But fate decreed that the cloak should become an iron cage Marx was much more optimistic and saw the possibility of social change through a working class revolution, believing that social democracy is an alternative to capitalism.

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STAGE 1: Entrenchment The first stage of conflict escalation develops when a divergence over some issue or frustration in a relationship proves resilient to resolution efforts. The problem remains, and leads to irritation. The threshold to stage 2 is taken when one or both parties lose faith in the possibility of solving the problems through straight and fair verbal discussions. STAGE 2: Debate The parties look for more firm and stronger ways of pushing through their standpoints. The dispute is no longer restricted only to a well-defined issue, but the parties start to feel that their general position is at stake. Debates are no longer only focused on which standpoint has more merits, but also on who is most successful in promoting the standpoints, and how the outcomes of the debates affect one's reputation. When rational and issue-relevant arguments don't promisingly ensure success, the parties resort to "quasi-rational" argumentation, such as the underlying causes of the present problems avoiding blame; strong exaggeration of the implications and consequences of the counterpart's standpoints; suggestive comments about the relation of the central issue with other concerns, linking the issue to larger value ideologies, reference to recognized authorities or tradition in order to gain legitimacy for a standpoint; stating the alternatives as extremes, in order to get the opponent to accept a "reasonable compromise." Discussions now turn into debates, where inflexible standpoints collide. The growing mistrust creates a sense of insecurity and loss of control. Efforts to control the counterpart belong to later escalation stages. The threshold to stage 3 is related to the basic right of each party to be heard of mutual interest. S... ...the adversary. When a party is attacked in a way that threatens to shatter it, it is forced to make strong efforts to suppress internal conflicts. The only restraining factor is the concern for one's own survival. The threshold to stage 9 is reached when the self-preservation drive is given up. When this happens, there is no check at all on further destructiveness. STAGE 9: Total destruction In the last stage of conflict escalation, the drive to annihilate the enemy is so strong that even the self-preservation instinct is neglected. Not even one's own survival counts, the enemy shall be exterminated even at the price of destruction of one's own very existence as an organization, group, or individual. All bridges are burnt, there is no return. The only remaining concern in the race towards the other side is to make sure that the other side is equally destructed too.

‘Billy Liar’: Which of Billy’s three girlfriends is best suited to him?

The play ‘Billy Liar' concerns a nineteen-year-old boy who has three girlfriends. The Fisher family live in a typical lower middle class house in an industrial town in the north of England. The furniture is quite new but of dreadful taste. The Fisher family is very dysfunctional. The family consists of: Billy, a compulsive liar, who uses sarcasm to try and show his intelligence. He seems to be confused about life in general and is also very lazy. Billy is very intelligent. We know this, as there is evidence of this throughout the play. Billy has three girlfriends, I think this a signs of irresponsibility and that he is not very mature. Billy's mother, Alice, is a housewife. She is constantly fussing over Billy and mothering him. An example of Alice mothering Billy is ‘how do you mean? A job in London? What job in London? ‘ questioning Billy because she worries about him. Maybe this is one of the causes of Billy's many dilemmas. Alice seems very easy going. Geoffrey, Billy's father, does not have a good word to say about Billy. He does not trust his son one bit and has no faith in him. Geoffrey has his own business and he also has an obsession to saying the word ‘bloody'. Finally, there is Florence. This is Billy's Grandmother, Alice's mother. She is extremely racist and also forgetful. She is forgetful. She is almost senile and throughout the play she is found rambling to herself. She blames Alice for Billy being spoilt. At the beginning of the play when Billy is discussing Barbara with Arthur, he seems unbelievably sexually frustrated. He has had a plan to seduce Barbara by using a ‘passion pill'. Barbara is a girl of about nineteen who is large and well built. This gives the impression that Barbara is relatively old fashioned and prudish. Barbara has strong morals and refuses to have sex before marriage. We know this as in one part of the play Billy puts is hand on Barbara's knee (after she has taken the passion pill) and Barbara says ‘it seems†¦ indecent, somehow' this certainly makes Billy sexually frustrated. Barbara is very gullible. We can tell this because she believes all of Billy's lies. Also Billy's mother approves of Barbara and thinks she looks respectable. When Billy greets Barbara her reply ‘hallo, pet. ‘ Is spoken callously and flatly. This gives the impression that her feelings for him are not as strong as she believes them to be. Billy also tells Barbara more lies such as ‘Oh yes, I made all the furniture', and ‘ she might have to have her leg off' (talking about Florence) which Barbara again believes. One thing that Billy and Barbara have in common is that they fantasize extensively. Evidence of this is the way that they plan together their dream cottage in Devon with a little Billy and a little Barbara. They have really planed this in minute detail, down to the colour schemes and garden plans. My personal opinion is that Barbara has a greater passion for oranges than for Billy and is constantly eating them. Barbara and Billy address each other using pet names such as ‘pet' and ‘darling'. This shows some sense of relationship between them. Billy gets so frustrated at Barbara's addiction to oranges and lack of passion that he picks up her bag of oranges and, in total fury, throws it across the floor. Barbara is exceptionally helpful when she visits the Fisher household. She does the dishes and is egger to help Alice. This makes her seem incredibly domesticated. Alice thinks really highly of Barbara. I know this because she says ‘I'm glad he's found himself a nice sensible lass for once. I think Barbara and Billy are suited in one way because they both fantasize but in many other ways they are not. Barbara has some direction and plan to her life while Billy has no direction at all. Barbara has very strong morals; she does not believe in sex before marriage or in mixed sex holidays but Billy certainly does. I do not think that Barbara and Billy are well suited at all.. The y obviously do not love each other. Rita is first introduced in a phone conversation between herself and Billy. In the conversation Rita is being very forceful and she puts Billy on the defensive. While this phone call takes place Barbara is in the house. Rita wants her engagement ring back, the ring Billy has given to Barbara! This shows that he does not have respect for either of the girls. He is desperately trying to get the ring back off Barbara to return to Rita who is very annoyed. Rita is a small girl with blonde hair. She is seventeen years old but ‘dresses to look much older'. She is ‘common and hard' and works in a snack bar. When Rita is first seen she is coming to claim her ring back from Billy. As soon as she enters the garden, she instantly insults Billy, saying to him ‘look what's crawled out of the cheese'. This gives the impression that they do not really have any affection towards each other. When Billy tells her one of his extravagant lies Rita is not as gullible as Barbara. Billy and Rita do not have mutual respect in their relationship. You can tell this in their language and tone of voice. Despite all the negative points in their relationship, there is definite sexual chemistry and physical attraction. I know this because Billy attempts to quieten down Rita by kissing her passionately and, sure enough, Rita responds to this by kissing him back. Yet Rita threatens Billy by saying that her father is not happy that she has not got her ring back. I think she is trying to blackmail Billy here. Rita eventually leaves extremely angry and without a ring. She has left Billy in a predicament because has threatened that her father will come and sort him out! Later that day Rita returns to the Fisher house. She is now furious. She does not knock before going in. This is extremely rude. Rita is not intimidated by older people we can see this in the manner in which she talks to Billy's mother. While talking to people Rita frequently mocs the way they talk. She comes up with some amazing insults and dishes them out, one being ‘squint eyed, bow legged, spotty snotty nosed streak of nothing'. She directs this insult Barbara. She does not think much of Barbara at all. She says that Barbara needs to wash her ears because she has got ‘carrots growing out of them'. This means that she thinks that Barbara is naive and stupid. She is probably right in thinking this. I do think that Rita and Billy are suited because there is a definite sexual attraction between them. Yet that is all they have in common because they are both from different back rounds. Rita comes from quite a rough back round and this is probably the cause for her acting in the way that she does. Billy comes from a lower middle class up bringing. Billy's mother definitely would not like Billy marrying Rita as she would not fit in with their family. We do not meet Liz until the very end of the play. I like this aspect of the play because we hear about Liz very near the beginning of the play so this leaves a bit of mystery surrounding her character. At the beginning of the play Arthur makes a remark about Liz's skirt. He says ‘it's about time somebody bought her a new skirt'. He refers to her as ‘scruffy Lizzie' that agrees with comments that Alice makes about her. She says ‘that scruffy one' and also ‘her in that mucky skirt'. The play ‘Billy Liar' was written in the 1960's. We can see evidence in the way that society's view of women in the way that people think through the play; Alice's opinion of Liz's skirt which now seems to be a very old fashioned view. Also we can see how society has changed in the way Barbara views sex before marriage and mixed sex holidays. This also fits with the class Barbara comes from. Liz is a free spirit who travels around the country from job to job. Maybe this is why people cannot relate to her or regard her as a threat. During the time of which the play was set, people tended to stay within their own locality. Despite everyone making rude remarks about Liz, Billy seems to have genuine feelings. During one part of the play Barbara is talking to Alice about Liz and she says that ‘she used to put a lot of ideas into his head'. Possibly she is jealous of Liz, because she knows that Billy still has feelings for her. So she is trying to ensure that Alice does not like Liz. Right at the very end of the play Liz enters the scene with Arthur. Although Liz is about the same age as Barbara and Rita she has maturity and ‘self-possession'. She is dressed casually and is, infact, not as scruffy as we have been led to believe. She is not particularly pretty but is obviously a girl of ‘strong personality'. When she comes into the scene they just make polite conversation and Billy asks Liz when she got back. He seems hurt that Liz had not phoned him. After Liz and Billy have been talking for a while, Liz gets the idea of going away to London with him. Billy gives the impression that he definitely wants to go to London with Liz. When Billy tries to lie to Liz he cannot quite go through with it. Liz is a very good judge of Billy's character. Despite this it does not stop her from loving him. Liz gets the bizarre idea that she wants to marry Billy. She does not want to get engaged and she does not care about getting a ring, unlike Barbara and Rita. Billy and Liz seem to share the same dream. Billy loves talking to Liz. We can see this in the length of his of his speeches. At the end of act three, we can see that Liz is more optimistic than Billy. She makes her mind up about going London. She is sure but Billy is unsure and to some extent pessimistic about going. Liz just makes her decisions on impulse. Liz and Billy get along really well and enjoy each other's company. They have interesting conversations in which they are both fully involved. It seems as if they are sole mates. But maybe they would be suited better as just good friends. I do not think any one of the three girls is really suitable for Billy. Billy has things in common with each of the girls. Barbara and Billy both fantasize, Billy and Rita have a lot of sexual chemistry between them while Billy and Liz can talk to each other very well. But Billy has big relationship issues. He cannot commit in a relationship; he shows this in the way that he decides not to go to London at the end of the play. He cannot make decisions; he shows this numerous times throughout the play and one of his main goals should be to stop lying! I think Billy could learn to love each of these girls. But I am unsure he would be able to live with them or get married. Billy cannot keep still; he cannot stick to one girl; he cannot make a sensible decision. Billy is highly intelligent but his inability to make decisions stops him getting anywhere in life.

What I Learned From My Own Advice When My Kids Went Off To College

What I Learned From My Own Advice When My Kids Went Off To College SAT / ACT Prep Online Guides and Tips I’m a dad. I give advice. It’s what I do. You can’t fight nature. When it’s time to go, you go. When it’s time to advice, you advice. So, it’s natural, really the divine order of things, that when my kids went off to college, I gave them advice. I was just doing my job. I told them just two things. 1. Don’t sweat the major. Yes, if you want to build bridges, it’s best that you major in Structural Engineering. For all of us. Most of the time, it’s just not that critical. Jobs change. Workplace needs evolve. New jobs are created. According to the Bureau of Labor Statistics, most people go through 7 major career changes. Not different jobs - different careers. A teacher becomes an insurance salesman. A VP of marketing transitions to a non profit controller. Whitman was right. We contain multitudes. Study this: something you love. Learn about something that interests you. If you don’t know what you love, study until you do. Then, explore some more. Unless you’re a Kardashian, you don’t pick a spouse based on net worth. You don’t pick a major based on ROI. It’s short sighted. Does a major inspire you? Are you curious? Do you want to learn? If the answer is yes, that’s a good start. Graduating from college is not the end of education. You’re just getting warmed up. 2. Go out for the school play. Do something that makes you uncomfortable. Act. Sing. Debate. Play Rugby. Comfort is the enemy. Just do something new. Learn the fundamentals. Struggle. Adjust. Practice your craft. Help others. Repeat. It’s what you will do for the rest of your life. Start now. I can’t say this enough. Put yourself out there. Surprisingly, my kids took my advice. Who knew they were listening? My daughter is a dance and english major. She taps. She writes comedy. She is a Funk Dj for the college radio station. Tap shows are not selling out stadiums. They don’t sell out the Moose Lodge. There was only one Nora Ephron. Tina Fey is a limited job market. So is Mindy Kaling. I'm guessingthe Funk DJ job market is limited. I don’t care. You go girl. Play that funky music white girl. Play that music funky music right. Play that music till you die. My son wants to open a restaurant. He’s a Marketing major. He cooks. Most restaurants fail in the first year. You go boy. Cook that funky food right. Do what you love till you die. After I dumped the last Ikea instructions, after both kids were gone, it hit me. I wasn’t listening to my own advice. I wasn’t living you go dad. I wasn’t playing that funky music. The record player wasn’t even plugged in. It was buried in the garage, next to the guitar. I wasn’t growing. If anything, I was shrinking. Do something to pay the bills. Get by. I was a routine. It was time to learn from my kids. It was time to listen to my own advice. I was asked to be in my daughter’s ballet recital. â€Å"Dad, can you be Dr. Coppelia. It will be so much fun.† â€Å"What’s Coppelia? I’m in.† I did say no to the tights and the tutu. Step 1 on the road of putting myself out there. I became a high school basketball referee. Then volleyball. Football. Lacrosse. Except for the tights and tutu, I kept saying yes. Grow. Stretch. Be uncomfortable. This is the thing. Our kids grow up. Going off to college is an adventure. It’s time for them to put themselves out there. Try something new. Get uncomfortable. Stretch. Grow. As parents of these students, it’s our time too. We just need a reminder. It’s time to put ourselves out there. Try something new. Do something that makes you uncomfortable. Grow. Stretch. You go dad. You go mom. Play that funky music. Play it loud. After all, we’re just getting warmed up.