BUS 475 Week 2 Knowledge Check - 1108 Words

BUS 475 Week 2 Knowledge Check 1. Compared with other approaches to business, the marketing concept is distinct in that it A. focuses on sales B. produces new products and services C. creates a broad assortment of products D. focuses on satisfying customers needs 2.A company provides its advertising agency with a statement about a new product to use in designing an advertising campaign, and this statement includes a description of the target market, the product type, the primary benefits of using the product, and how this product is different from, and better than, competitive products. What type of statement is this? A. Qualifying B. Positioning C. Determining D. Clustering 3. The sales analysis of a product revealed†¦show more content†¦increased, causing the price of cigarette rolling machines to rise and the quantity of machines purchased to rise D. increased, causing the price of cigarette rolling machines to rise and the quantity of machines purchased to fall 12. Keynes believed that an increase in savings would A. raise aggregate demand by reducing investment B. raise aggregate demand by increasing consumption C. reduce aggregate demand by reducing investment D. reduce aggregate demand by reducing consumption 13. Which of the following monetary policies reduces aggregate demand and output? A. A cut in the federal funds rate B. An open market purchase of government securities C. An increase in the discount rate D. A cut in the required reserve ratio 14. Deficits may be desirable in the short run if they A. help to stabilize the economy when the economy falls below potential output B. increase savings necessary for future investment and growth C. increase savings necessary for future consumption and demand D. help to stabilize the economy when the economy is above potential output 15. If for a country, the quantity of its currency demanded exceeds the quantity supplied, then there is a A. balance of payments surplus B. balance of payments deficit C. balance of payments equilibrium D. trade balance 16. Suppose that college tuition is higher this year than last year and that more students are enrolled inShow MoreRelatedBUS 475 Week 2 Knowledge Check Assignment1150 Words   |  5 PagesBUS 475 Week 2 Knowledge Check 1. Compared with other approaches to business, the marketing concept is distinct in that it ï‚ · focuses on sales ï‚ · produces new products and services ï‚ · creates a broad assortment of products ï‚ · focuses on satisfying customers needs 2. A company provides its advertising agency with a statement about a new product to use in designing an advertising campaign, and this statement includes a description of the target market, the product type, the primary benefits ofRead MoreBUS 475 Week 4 Knowledge Check Assignment1515 Words   |  7 Pagesï » ¿BUS 475 Week 4 Knowledge Check 1. A fast-food restaurant asks customers to evaluate the drive-thru service as good, average, or poor. What level of data measurement is this classification? Nominal Ordinal Interval Ratio Click here to download BUS 475 Week 4 Knowledge Check 2. In order to determine the average amount spent in November on Amazon.com a random sample of 144 Amazon accounts were selected. The sample mean amount spent in November was $250 with a standard deviation of $25. 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Pearson Educacià ³n de Mexico, S.A. de C.V. Pearson Education Malaysia Pte. Ltd. 10 9 8 7 6 5 4 3 2 1 ISBN-13: 978-0-13-233761-8 ISBN-10: 0-13-233761-4 From the Library of Girro@qq.com PREFACE Introduction to Materials Management is an introductory text written for students in community colleges and universities. It is used in technical programsRead MoreManaging Information Technology (7th Edition)239873 Words   |  960 PagesCONTENTS: CASE STUDIES CASE STUDY 1 Midsouth Chamber of Commerce (A): The Role of the Operating Manager in Information Systems CASE STUDY I-1 IMT Custom Machine Company, Inc.: Selection of an Information Technology Platform CASE STUDY I-2 VoIP2.biz, Inc.: Deciding on the Next Steps for a VoIP Supplier CASE STUDY I-3 The VoIP Adoption at Butler University CASE STUDY I-4 Supporting Mobile Health Clinics: The Children’s Health Fund of New York City CASE STUDY I-5 DataRead MoreProject Mgmt296381 Words   |  1186 PagesCross Reference of Project Management Body of Knowledge (PMBOK) Concepts to Text Topics Chapter 1 Modern Project Management Chapter 8 Scheduling resources and cost 1.2 Project defined 1.3 Project management defined 1.4 Projects and programs (.2) 2.1 The project life cycle (.2.3) App. G.1 The project manager App. G.7 Political and social environments F.1 Integration of project management processes [3.1] 6.5.2 Setting a schedule baseline [8.1.4] 6.5.3.1 Setting a resource schedule 6.5.2.4 Resource

Diverse Personal Encounters With Non State Armed Actors

Diverse personal encounters with non-state armed actors animate my research agenda, and I seek to discern the meaning of a picture formed by pieces of a puzzle collected during my years of military service. As a peacekeeper in Kosovo, I witnessed how a random rifle shot could spark a series of reprisals across invisible lines that separated villages. My soldiers and I were almost powerless to stop them. On one hand, our legal mandate prevented our ability to take direct action. One the other, we understood so little about our adversaries we did not fully know which action to take. Subsequent experiences leading soldiers during counterinsurgency efforts in both Iraq and Afghanistan immersed me again in the turmoil created by overlapping networks of non-state armed groups competing for economic, social, and political power. Each incident revealed another piece of the puzzle, but the picture it formed remained unclear. I started to wonder if the pieces actually fit, or if I was p utting them together incorrectly. I intuitively sensed the ascendant role of non-state-armed actors in Kosovo. However, my experiences in Iraq and Afghanistan crystalized in me the desire to explore the broader political and social ramifications of the rising influence of non-state armed groups. I began to ponder the strategic impact of their decisions and actions on the long-term evolution of political institutions. What are the consequences when local political elites try to incorporateShow MoreRelatedThe Niger Delta Struggles: Its Implications for Resource Control.17990 Words   |  72 Pagesbetween local ethnic communities and agents of the Nigerian state and oil companies involved in the extraction and exploitation of oil in the area. What began as community agitation has undoubtedly undergone several transformations. The first involved the flowering of civil society, which mobilized a popular civil struggle. 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This is because of the recent shooting in Newtown, Connecticut where 20-year-old Adam Lanza shot twenty children, six adultRead MoreWhy Guns Should Be Banned9315 Words   |  38 Pagesrate in the world. US civilians own about 270 million guns, compared to about 3 million guns owned by the military and less than 1 million guns owned by the police, also in the USA. In 2009, gun deaths actually outraced motor vehicle deaths in 10 US states. The 20% of gun owners possess 60% of all guns in the USA. Gun violence and gun control have been in the news a lot lately. This is because of the recent shooting in Newtown, Connecticut where 20-year-old Adam Lanza shot twenty children, six adultRead MoreSSD2 Module 2 Notes Essay23331 Words   |  94 Pagesleaders, and are critical links in the NCO support channel. These NCOs live and work with their Soldiers every day, and are responsible for their health, welfare, and safety. 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The History of the National Transport Safety Board Free Essays

string(287) " has been struggling to create a balance between the issuing of responsibilities to its investigators to complete their duties on time and efficiently and also providing a better financial management system that is effective in curtailing the fraudulent risks and wastages of resources\." The National Transport Safety Board in the United States of America was established on the 1st of April 1967, basically relying on the Department of Transportation, for its funding and the administration maintenance. In 1974, the Safety Board Act (in P.L. We will write a custom essay sample on The History of the National Transport Safety Board or any similar topic only for you Order Now 93-633) was passed by the Congress, which thereafter, separated the board from the department of transportation which allowed the safety agency to carryout the unbiased investigations and also to make recommendations about the safety regulation sine then the NTSB has received a momentous respect from the Congress for its hard work in discovering the needed transportation safety enhancement and maintaining the civic confidence in transportation safety. On 1st October 2002 the funding authorization for the National Transport Safety Board expired but in the second session of the 107th Congress, bills that is the CRS-43H.R. 1527/S. 579 grants for authorization of the funds that are necessary for the expenses of the board. Senator John McCain introduced the reauthorization of the safety board which was therefore prepared and reported positively without adjustments by the Senate Committee on Commerce, Science and Transportation. We see that on 13th March 2003. Representative Don Young established a bill for reauthorization of the board that was to be done on 1st April 2003. Also the House Committee covering Transport and Infrastructure reported a bill on May 1, 2003 the two bills, were to authorize the boards’ appropriations from the year 2003 to the year 2006 in which the same funding was to be provided. [1] Since its launch, the board has been given the responsibility of carrying out investigations on aviation and surface transportation accidents. Due to its high number of investigation recorded, the board is ranked as the worlds leading accident investigation agency. These transportation modes include the highway, marine, pipeline and railroad, therefore, it core objective is presenting safety recommendations that are meant to prevent future transportation accidents, and therefore it comes up with capable causes of the accidents. These investigations are carried out by the boards regional and field officers though they are not the basic sources of information to the board. The board has headquarter offices for all modes of transportation in which various information is requested from. The headquarter offices are situated at 490 L’Enfant Plaza, SW Washington, DC 20594 and they can be contacted by telephone (202) 314-6000 while its conference center is located at 429 L’Enfant Plaza, SW Washington, DC   20594 the location of the offices vary, depending on the mode of transport that the board deals with . The board is also dependable for maintaining the governments records on transportation issues, these records are normally accrued from special studies on transportation protection that are conducted by the board,   these studies basiaclly come up with factual and safety recommendations that are of a nationalized importance. Under this, the board provides investigators who always serve as qualified legislative body which is specified in the international agreements for aviation accidents overseas that usually involve the United States registered aircrafts. The National Transport Safety Board does not carry out regulations over the transportation apparatus, operation and the transportation personnel. The boards’ success in the formation of the transportation safety comes as a result of, its character for fairness and care. The National Transport Safety Board has five Board Members, who are normally chosen by the President and confirmed by the Senate to serve for a period of five years. Therefore a member is nominated by the President as Chairman and another as Vice Chairman for a period of two years These Chairmanship requires a separate Senate verification. In a situation where the chairman is not designated, then the vice chairman acts in place of the chairman. [2] Since the board has no power to regulate the transportation laws in the country it only causes change in the safety implementation of the transportation systems in the USA, therefore, it submits safety proposals to managers, workers, and the users of transportation systems. The safety measures include: improvement of child protection in automobile industry, reduction of fatigue of people from transportation operations, creation of event recorders that includes; video systems, commercial highway vehicle recorders, and an improved flight data recorder. Averting runway incursions at airports; justifying the risks of structural icing on aircraft; and the elimination of the explosive fuel in fuel tanks from the aircrafts to prevent explosions. while on the rail roads, the board comes up with a suggestion of avoiding collision systems, it also improves the safety standards of trucks and buses on the roads, this may require the use of seat belts, it also implements the promotion of highway safety through licensing and also ensuring that the driving laws are adhered to by the members of the country, and in marine transportation, the board enhances the recreational boating safety; and the post-accident drug and alcohol testing. Reports say that, these safety recommendations across all modes of transportation for over 35 years, through which about 82% of the recommendations has led to the implementation of acceptable safety improvements in the United States. The board normally works in collaboration with the department of transport agencies during the drafting of these measures so as to ensure that they are issued earlier and also in a satisfactory manner. The national transport board is given the authority to sign contracts for facilities, technical services, and training in accident investigative theories and practices. Like in a case where the board was given a one year contract for a training site to the George Washington University, and in the year two 2003 it established the National Transport Safety Board(NTSB) Academy on London County Campus of the George Washington University in Ashburn, Virginia. It is also allowed to engage in agreements and other dealings that are important in accomplishing its mission without undergoing the normal procedures of contracts, though the board has been criticized over its financial management it has been struggling to create a balance between the issuing of responsibilities to its investigators to complete their duties on time and efficiently and also providing a better financial management system that is effective in curtailing the fraudulent risks and wastages of resources. You read "The History of the National Transport Safety Board" in category "Essay examples" [3] Despite the alleged financial mismanagement, the board had to establish a strategic plan that is meant to last for 4 years, the plan was established in the year 2006 and is expected to accomplished its objective in the year 2010, this plan is meant to guide the Agency’s work, by enabling the planning, budgeting and accounting for the work performed by the board. This strategy is to cover various issues, including the accident investigation, support and the boards’ employee’s development and resource management. The current technological complex in the transportation system has made it hard for the agency to meet the challenge of accidents, thus making the agency to enter into a resource declination period whereby, planning is seen to be the most important factor in the utilization of the declining resources. For this reasons, the aircrafts, vehicles, trains, pipelines and marine vessels have safety features integrated in them. Therefore the assignment of the National Transport Safety Board is to, recognize and converse the lessons learned from investigation of transportation accidents. this investigation is normally watchful, experienced and self-regulating in order to prevent the loss of possessions, individual injuries, loss of life and also the environmental harm. Apart from safety measures, the board also carries out the coordination of tragedy backing for, victims and families affected by the transportation accidents; it also arbitrates for the airman and mariner petition, this services are used to maintain the reputation that the transportation system of America   as the safest in the world. [4] Therefore the national board of safety have set plans to have a careful use of the resources by maintaining a motivated, experienced, well trained, equipped and supported workforce which will enable it accomplish its mission this motivation is to be done through   intellectual selection of attempt and masterful implementation of objective; this goes hand in hand with the contribution of the private and public sector partners, who are always cooperative and supportive, the communication of these   recommendations for change in the directive and functions of the services of transportation is also considered. The goals set by the transportation safety board in conjunction with its mission include: Accident investigation under this the board has been maintaining its reaction competence of the accidents and has also increased the examination of occurrence and other negative issues that predicted to be of consequences in the improvement of public transportation protection. The boards’ approaches to accident investigation involve the enhancing of the organizational capacities and investment of the resources to enable the board to recognize and analyze the incidents which will further identify the origin of the transportation accidents. The second goal of the board is the support and Outreach this, objective is to enhance the presence of the national transport safety board in the transportation system whereby, leadership and technical support is used as a factor in giving support to the safety issues in transportation, thus promoting the safety recommendations of the board, this is normally done by, advancing the technical understanding and awareness of the safety issues which reflects the leadership role in the workforce performance. The board also expands and performs procedures that always support the safety recommendations. The board also carries out the reviewing and analyzing the results of the recommendations, whereby the board chooses what measure is proved to be better. While playing its role of leadership the board usually solicit the support of external agencies which may be industries or the government, that assist in the bringing of the transportation issue to the awareness of the transportation society. [5] The board also ensures that, its workforce maintains its knowledge by giving them a chance to play the leadership role with the board and other agencies locally and internationally. The board seeks to improve the productivity of the employees and their satisfaction through a vigilant recruitment, performance compensation, having an interest on their personal needs. It also maintains a working environment that facilitates the performance and the fulfillment of the boards’ workforce. To deal with financial frauds, the board has come up with a resource management system, whereby it evaluates expenditures and fiscal commitments, so as to have an efficient asset management, to enable it have its mission accomplished, this course of management involves the budget implementation as a factor of performance for all stages of management. The reviewing of all actions and costs is carried out whereby; the board members expect the board to finish its mission at a considerable time and with the use of limited resources therefore the national safety board is expected to carry out more investigations on accidents in shorter time and with fewer resources. The cost accounting tools and methods is normally provided by the agency to the program officers so that they can manage resources more effectively. The boards’ performance is usually evaluated by the office of the management and supplemented by the boards’ annual financial audit. The national board of transportation safety provides a room for safety studies that is termed as an assessment of the effectiveness of rules, curriculum, program management and operational regulations and other government agency actions that are implemented to reduce the transportation losses; these studies result in the issuance of a narrative report on the information, conclusions and any valid recommendations on the safety of the travelers. They are normally scheduled irregularly about six weeks after a board meeting is carried out covering the same subject. The schedules for such meetings are usually presented under news and events on the boards’ website, and announced via a press release. [6] Since the board is basically an investigative agency, it carries out a special investigation that is divided into two segments, whereby the first one is defined as an effort of gathering any information concerning the programmed focus selected in support of safety studies under this a report is usually issued, but a file is usually preserved, this file normally contains details, circumstances, and conclusions but will not include the possible cause of the accident. While the second one is an examination of the mechanical issues and safety problems recognized in one or more accident investigations, under this a detailed narrative report is usually developed and approved by the Board, it contains the details, circumstances , conclusions and safety recommendations if necessary. All these records are always available from the boards’ records management division. References: Coyle, J.J.; Bardi, E.J. and Novack, R.A. (2004): Transportation. 5th Edn: Southwestern College Publishing, Cincinnati OFCM (1999): Public-Private Partnership Symposium: Panel on Successful Transportation Partnership; Presentation at the Volpe Center, Boston M A. TRB (2001): Critical Issues in Transportation 2002. Reprinted from TRB News 217; November-December 2001: Transportation Research Board, Washington, D.C TRB (2000): Highway Capacity Manual 2000. D.C.: Transportation Research Board. Washington [1] Coyle, J.J.; Bardi, E.J. and Novack, R.A. (2004): Transportation. 5th Edn: Southwestern College Publishing, Cincinnati [2] TRB (2000): Highway Capacity Manual 2000. D.C.: Transportation Research Board. Washington [3] Coyle, J.J.; Bardi, E.J. and Novack, R.A. (2004): Transportation. 5th Edn: Southwestern College Publishing, Cincinnati [4] [5] TRB (2001): Critical Issues in Transportation 2002. Reprinted from TRB News 217; November-December 2001: Transportation Research Board, Washington, D.C [6] TRB (2000): Highway Capacity Manual 2000. D.C.: Transportation Research Board. Washington    How to cite The History of the National Transport Safety Board, Essay examples

Amazon in the Australian Market-Free-Samples-Myassignmentshelp.com

Question: Research Market Opportunities, develop a Country/Product Opportunity Brief highlighting the Opportunities and Challenges that exist for Product entry into a given Country. Answer: Introduction Background to the report This report is premised on Amazon, the cloud computing and largest e-commerce company, planning to venture into retail market in Australia. For this purpose, a detailed analysis has been presented in this report that includes alignment with international marketing and detailed analysis of Australian market environment, in terms of economic, political, social, technological, legal and environmental factors. Founded by Jeff Bezos on July 5, 1994, Amazon operates in 16 different countries and is the largest internet company in the world in terms of revenue (Amazon.com, 2017). The company is planning to enter Australian online market for cementing their foothold in retail industry. Theory of international marketing The theory of country size is applicable for Australian market given the context Amazon is aiming to enter its retail market. This theory proposes that size of a country determines the volume and nature of product. Currently, Amazons website, maintained from US, converts 49% of Australian shoppers into sales, and this statistics clearly states that Amazon could be highly benefitted by entering Australian retail market, given the large size (7.692 million sq. km.) of the country. However, as Al?Khatib et al. (2016) has contradicted, the large territorial size of the country can cost higher in terms of transportations and logistics. Similarly, the product life cycle (PLC) theory is also applicable in this context. As Amazons online marketplace in Australia currently offers limited products (Amazon Prime, Kindle Books, Kindle and Kindle Fire devices, Audible Audiobooks and Android apps), there is high potential for introducing other products in the retail market. New products such as Amazon Web Services, Amazon Video can provide significant economic return to the company while they traverse through the initial two phases of product life-cycle (that is introduction and growth). Country where product is being taken As per this report, Amazon is ventured to enter into Australian retail market, taking their products such as Amazon Echo, Amazon Kindle and other products. Brief overview of company product Currently, Amazon a wide range of products and services that is variedly available in different countries. Major products and services of this company includes Amazon Prime, Echo, Alexa, Kindle Fire tablets and TV, Amazon Appstore, Amazon Web Service, Amazon Studio and Amazon Drive (Amazon.com, 2017). In addition, the company also had 368 million products available for sale in December 2016. Reasons for entering the country 29% Australian shoppers spend more time in online store, therefore Amazon could translate that customer segments into their loyal customer base through providing retail service (Guzmodo.com.au, 2017). 29% of Australian prefers an easy-return policy from online retailers - an element of business that Amazon specialises. High margin of sales by competitors such as Woolworths ($38.8 billion in 20160 and Coles supermarkets ($29.4 billion in 2016) (Abc.net.au, 2017). Situation Analysis Business environment - (PESTLE) Political The stable political condition in Australia is highly favourable for foreign companies as they could smoothly run their business operations in the country. Furthermore, Australian government favours foreign direct investment (FDI), as the total stock of FDI valued at AUD$735.5 billion in 2015. Naturally, this favourable political environment would be beneficial for Amazon. As per Al?Khatib et al. (2016), in addition to this the governmental activities based on certain rules and laws are also followed by Amazon Company in order to establish their business in Australian market. Henceforth, Australian market also highlights the commercial service provinces for organisations to help them to extend their business productivity and customer rates. Hence, due to these uncommon factors of Australian market Amazon Company is trying their best to start their new business in Australia (Balabanis Siamagka, 2014). Economical As of 2016, Australian GDP was valued at AUD$ 1.189 trillion and the purchasing power parity (PPP) was AUD$1.2 trillion. The country is one of the largest mixed economic powers in the world, having a net wealth of AUD$ 8.9 trillion as of June 2016 (Abs.gov.au, 2017). In addition, the country is also the 25th largest exporter and 20th largest importer in the world - signifying the massive economic strength of the country. Australian economy is largely dominated by service sector, contributing 73% of total GDP (Abs.gov.au, 2017). Given the highly developed infrastructure, business in Australian encounters very little friction and therefore no such major trading blocs will be encountered by Amazon. According to Chiva, Ghauri Alegre (2014), the economical factors of Australia focus on various rules and regulations such as Rule of Law that includes property rights, government integrity and judicial effectiveness. In addition to this, companies also focus on Australian market such as trade freedom, investment freedom and financial freedom for ensuring better or provisions for business organisations like Amazon Company (Clarke, Owens Ford, 2015). Hence, for all these economical factors Amazon Company is trying to establish its business operations in Australian market for more profit and productivity. Figure 1: PESTLE ANALYSIS (Source: Al?Khatib et al. 2016, p.180) Social With the rapid development of e-commerce activities in Australian market, users are spending more time in online retail stores - a trend that can be highly favourable for Amazon. A survey reports that only 21% of shoppers shop through brick-and-mortar stores, while 396% of people aged over 50 spends more time in online stores (Gizmodo.com.au, 2017). Given the greater availability of resources and choices, people prefer to purchase through online stores. De Mooij (2013) stated that on the other hand, more consumerism and developed social statues would help Amazon Company to increase their profitability and productivity. In Australian market, increasing wealth disparity improves potential stagnation and helps in renovating current market standard and for that Amazon Company tries to enter into this Country (Export.gov, 2017). Technological Innovative practices in telecommunication, media and information technologies have significantly minimised cost for infrastructure setup. In addition, abundant energy supply at comparatively low cost has attracted foreign companies to expand their business in Australia as they would not have to worry about energy resources required for managing the technology. According to Hill, Cronk Wickramasekera (2013), moreover, the increasing IT efficiency of Australian market will also help Amazon Company to increase their opportunity for exploring their business. Due to its telecommunication factors and media information, Amazon would be benefitted for developing business operations (Heritage.org, 2017). Legal Rising productivity and popularity helps in innovating business operations and market facilities. However, in case of Amazon Company, it has focused on the legal factors such as Corporations Act 2001 of Australian market such as popularity, regulations and legislations in order to improve their business and explore their market analysis (Jehanzeb, Rasheed Rasheed, 2013). Environmental Australia focuses on environmental sustainability factors. Therefore, Amazon can focus on organic fabrics, organic food products to fetch the customer attention. Australian society emphasises on calculated use of ecological resources such as water and energy. As Australia has abundant source of both renewable (solar, wind, marine) and non-renewable (fossil fuel) energy, industries planning to set up business in this country gains significant benefit. Furthermore, Amazon being an internet-based company, they will not add extra burden in the resource reserve of Australia. Infrastructure The strong infrastructure rate of Australia is 89% and it provides better opportunities to the retail organisations in order to increase their growth. As per Korschun, Bhattacharya Swain (2014), the infrastructure of the rural sector is poor which may act as hindrance to further extension. Thereby, in this case Amazon may face some difficulties for improving their market analysis. In contrast, the urban sector would provide them immense opportunities to innovate and present new products such as Echo dot, FB products and vacuum cleaner. Demographic trends The demographic trends of Australian market highlight the need of the customers based on their sex and age. According to Li et al. (2014), it has been found that in Australian market, it has $ 80,704 number of young people those who are focusing on retail organisations for fulfilling their needs.. Market Analysis - Definition of the Market Market is a place that enhances high productivity and profitability through low investments. Market facilities should always be calm and attractive in order to increase large number of customers. For example, Australian market fulfils all the criteria for enabling business organisations to improve their success (Lu et al. 2014). Market size, outlook product service and trends In this context, it is necessary for the business organisations like Amazon Company to focus on their market trends from where they are achieving success for their future development. Figure 2: Market share (Source: Export.gov, 2017) Market size of Australian market value is $ 32.56 billion due to the factors of e-commerce growth and high internet usage (Export.gov, 2017). It also enhances stronger economy as the GDP rate is $88 thousand. Trends of Australian market focuses on young generation and their needs. The trend is to provide them full success by delivering their products. Figure 3: Market Analysis (Source: Spring, 2014, p.42) Market characteristics Market characteristic focuses on its products and services in order to overcome the barriers for entering into new market provisions. However, the pricing rates and practices should also be authentic and reasonable in order to satisfy the customers. As per Pike Page (2014), the infrastructures of Australian market should be more attractive in order to affect the behaviour of the customers. Government rules and regulations on reasonable price rates, safety acts and healthy food are the provisions for maintaining government controls of the organisation (Spring, 2014). Target market behaviour Target market behaviour for Amazon Company in this case will focus on the young generation mostly. However, young people focus on fast food whereas on the other hand, middle aged people prefer sophisticated food items. In this context, Williams, Mummalaneni Erramilli (2015) stated that the market behaviour of retail organisations like Amazon In this way the market behaviour for organisations to people varies specifically. Amazon Company should enhance their market by focusing on target market provisions such as more innovative food items, distinctive dresses such as coastal and traditional in order to attract customers (Yeung Coe, 2015). Competitive Analysis Primary competitors of Amazon in the Australian market would be- Woolworths Ltd - largest supermarket chain in Australia having 900 supermarkets Coles - second-largest supermarket having 800 stores in the country. Big W - biggest discount department stores having 176 stores in the country. [refer to appendix 1] Existing and potential competitor In this context, the competitive analysis of Australian market focuses on its own industries like Woolworth. In this case, Lu et al. (2014) opined that the probability of increasing competition level in the market clashes between retail organisations which are trying to enter into Australian market with the remaining organisations of Australian market such as Woolsworth which holds around 70% of the market in case of groceries. However, competitive analysis draws the attention of the readers towards the productivity, profitability, product quality and behaviour of the organisation (Heritage.org, 2017). The strength of this company highlights the marketing rates such as in the year 2016 its growth rate was 27.1% and it has successfully enhanced its products as per the need of the customers. Figure 4: Market portion (Source: Spring, 2014, p.78) International competitors As Amazon Company is a retail organisation, it focuses on the strategies of retail organisations of Australia market such as John Lewis in order to seek their proficiency and functions for attracting large number of customers (Clarke, Owens Ford, 2015). The existing and potential Australian competitors include John Lewis and Tesco who have the tendency to compete with Amazon Company by their products, services and quality. Figure 5: Competitive analysis (Source: Al?Khatib et al. 2016, p.183) Amazon Company highlights its specific infrastructures such as low price rates with high quality products. However, it also focuses on online selling facilities that help in increasing large number of young customers those who feel comfortable in buying products online (Balabanis Siamagka, 2014). According to Li et al. (2014), the strategy of Amazon Company is to minimize the cost structure and maximize their productivity in order to increase profitability. Organisational Analysis Previous Experiences Amazon has no previous experience in Australia. They have expanded in many other European and Asian countries where they have experienced growth and progress in their business. Challenges and solution Amazon may face issues in understanding the local culture and trends. Since the country also consists of Aboriginal culture, the organisation needs to have a basic knowledge of the preferences of the customers around the country. Moreover, Balabanis Siamagka (2014) have pointed out entering a new country requires accessing partnership with domestic brands. SWOT Analyses Strength Specific infrastructure Low cost rates Online selling facilities Strong background (Balabanis Siamagka, 2014) Customer centric. Weakness Amazon company shrinks margins and maintain low cost Avoid issues regarding tax High debt Product flops sometimes Low profitability due to high price Opportunity Backward integration Global expansion E- commerce facilities and systems for attracting large number of customers Acquisitions (Amazon.com, 2017) Threat This company has low entry barriers Government rules Competitive level Due to high profitability of other competitors of Amazon Company like flip kart and EBay, it reduces its customers Table 1: SWOT analysis (Source: Balabanis Siamagka, 2014) Based on the SWOT table provided above, it can be surmised that Amazon has several positive aspects such as comparative low price of their products, online selling facilities, effective customer service and practice of cost-leadership pricing policy. On the other hand, competition with major retailers such as Woolworths, Coles may provide obstacle for Amazon as a new entrant in retail market. However, state-of-the-art e-commerce infrastructure and global presence can help Amazon to counter such obstacles. Again, it should be noted that the governmental laws and legislations, along with low entry barriers could pose serious threat to the business of the company in Australian soil. Conclusion From the above analysis, it has been found that Amazon Company is trying to establish their business operations in Australian market for increasing their productivity and market provisions. However, from above discussion it has also been analysed that Amazon Company have many innovative features and infrastructures that they want to establish in their new business place in Australia. Whereas Australian market also enhances good specifications and better environmental provinces for organisations like Amazon Company to enhance their business. 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